About iRefer
People create value. We believe they should share in it.
Every day, people help others discover products, services and businesses worth knowing about. We’re building iRefer to connect those recommendations with purchases—and recognise the people who help create that value.
Why we’re building iRefer ↓
Meet our people
Why iRefer
It starts with a simple belief.
A recommendation can introduce someone to a product they love, a service they need or a business they return to.
We believe the people behind those connections should have a way to share in the value they help create. That belief sits at the heart of iRefer.
Our mission
Building the infrastructure. For the Customer Economy.
A Customer Economy is one where customers, merchants and brands can share value through trusted referrals, accountable commerce, and genuine product and service discovery.
Your recommendations have value.
Discover businesses, share what you stand behind and earn through qualifying referral purchases.
More people can help you grow.
Connect with customers through another sales channel and reward the referrals that lead to qualifying purchases.
A clear path from referral to purchase.
Bring discovery, shopping and referrals together, with a clearer connection between the activity and its outcome.
What guides us
Built around trust. Grounded in real outcomes.
These principles guide how we think about the experience we’re building—for the person making a recommendation and the business receiving it.
Genuine recommendations.
Make room for people to share products, services and businesses they value. Discovery should feel useful, personal and worth passing on.
Clear outcomes.
Make the relationship between referrals, purchases and rewards understandable, so people know what happened and what it means.
Shared opportunity.
Create opportunities for customers and businesses to benefit from the same connection, with value linked to qualifying purchases.
Our people
The people behind iRefer.
Bringing together company leadership, technology, AI, quality assurance and eCommerce strategy.
Aleksandar Romanov
Co-Founder and Co-CEO
Nicholas Quinn
Alexis Rivera
Chief Technology Officer
Adrian Rivera
Head of AI & Agentic Commerce
Lucelle Morales-Mauricio
Quality Assurance Officer
Nathan Archie
eCommerce Strategy Lead, Advisory Board
Our company
Connected by purpose. Built with a global outlook.
We’re here to simplify how businesses and customers connect—and build meaningful, long-term experiences around the value of a recommendation.
iRefer Global Pte. Ltd.
Headquartered in Singapore.
Our focus is the connection between people, businesses and the purchases their recommendations help create.
Looking ahead
Thoughtful technology. More meaningful connections.
Our direction includes AI and Agentic Commerce. We want technology to make discovery and commerce easier to navigate, while keeping the people and businesses involved at the centre of the experience.
A shared opportunity
Join the Customer Economy.
Discover what iRefer can mean for you, your customers and your business.
I’m a Referrer ↗
I’m a Merchant ↗
Partnerships & company enquiries